Kaleidoscope Fray

There are jeans, and then there are ‘steal the show at Sunday brunch’ jeans. These ones - this kaleidoscopic, boho-cool denim take the cake. Imagine stumbling out of a music festival at sunrise, but being on your way to work instead. Painted in every shade under the sun by actual hands - yes, a human was involved here - these jeans are wearable art that make everything else you own look rather beige (no judgement). Groovy peacock-like swirls, mandala vibes, all punctuated with a scattering of musical notes for those who can’t help but tap a toe.

And talk about texture - flared hems are all very well but these have fringing so generous you might want to book out an entire bench at your favourite bar. The frayed edge is less ‘scruffy hem’ and more ‘my artistic vision is showing’. But what’s all this artistry without structure? Denim’s sturdy enough for a summer road trip yet the fit is forgiving thanks to some stretch. And they’re cropped too, so ankles get a little spotlight moment (finally).

It’s not just about being different - it’s about being a walking mood board for whoever walks by. And who wants to blend in when you could be the only one asked where you got your jeans?